Our Story

Erry Shop was founded by Erica Bernstein, a passionate entrepreneur from New York, with a vision to create meaningful, creative products that bring joy to others. What began as a simple idea on the campus of Syracuse University in 2014 quickly grew into something much bigger. Originally named JewelErry after Erica’s nickname "Erry," the business started with jewelry. Erica traveled across the country, hosting trunk shows at college campuses with sororities and student organizations, while also giving back by donating a percentage of the sales to charitable causes.

As time passed and the world changed, so did the business. When the pandemic hit, Erica pivoted from jewelry to meet the evolving demands of her customers. Erry Shop began creating and selling masks, followed by custom embroidered items. In 2020, their masks gained national attention and were even featured on Bloomingdales.com, a significant milestone that helped elevate the brand.

In 2023, Erry Shop rebranded and expanded its offerings beyond jewelry, adding unique baby gifts, bachelorette items, custom branded merchandise, and more. The mission remains the same: to create special, meaningful products that bring joy, whether it's a thoughtful gift for a loved one or a custom item that reflects personal style.

In 2024, Erica launched her sister brand, Sunny Collins, which offers high-end, handcrafted straw hats, totes, and accessories for all ages. Available for wholesale and retail, Sunny Collins products can be found at exclusive retailers such as Legit Activewear, Gold Coast Kids, Girlfriends, Fashion Life Boutique, The Wellground, Lily Old Greenwich, Bari's Baubles, Hanalei & Kula, Belle Boutique, Threads & Montauk Dazies. Sunny Collins products can be found at trunk shows at the LoveShackFancy stores in New York, Connecticut & Florida. The brand is growing rapidly and is excited about what lies ahead.

At Erry Shop, and with the launch of Sunny Collins, the focus is on more than just business – it's about building a community. The brands continue to stay true to their roots, supporting causes that matter, and crafting items that bring smiles to faces everywhere.

Thank you for being part of the journey.